Audiomack ARTIST GUIDE
Artists 101
How do I get a manager?
Once you decide it’s time to hire a manager—you should have something worth managing first—remember they should be coming to you. A manager can make or break your career, so make sure to do your research and make sure the person is the right fit for you and your goals.
“A manager should come to you. You shouldn’t be going to a manager. If you have stuff going on, they sign you 99.99 percent of the time.”
—Adam Freedman, Entertainment Lawyer
“Once you’ve built a buzz, managers will find you. Your ability to create compelling work and cultivate an audience based on it says something about who you are. Managers are attracted to that, and once you can demonstrate it, don’t worry: they’ll be in touch.”
—Mark Tavern, Music Industry Educator
“Do your research and identify what you need, and be very knowledgeable about what you need in the role so you have the right expectations. Then, do your research on the people. Then you have to meet with that person and find out if you all are in alignment. Do you feel comfortable with that person? How are their soft skills? Do they have good character? Are you sure that this person, in a room without you, will speak positively? They are often your face when you’re not there. Your manager can make or break you.”
—MeLisa Heath, Artist Manager
“You want to make sure that this person you’re considering working with has at least one or two successes that are still relevant: active artists, who they are actively working with. And there needs to be some relevance to what you’re doing. There’s a lot of managers that work with artists in multiple genres, but you’re gonna want a little more information if you look at their roster and don’t see anyone in your genre or on your level.”
—Anna Bond, Head of Creative and Partnerships, Songtrust
